I’ve worked on live music events from both sides: creating the content that introduces and documents them, and helping bring independent events to life on site. At EMC, that means shaping stories from conversations, workshops and gatherings. In my own projects and festival roles, it has meant everything from artwork and promotion to artist liaison, stage management and building a space from scratch.
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ROLE:
Content concepts and pitching, scripting, animation, video editing, on-site filming and interviews, social creative, and editorial writing.
For Sound Summit Australia, I worked with the EMC and event teams to develop content before and after the event. I pitched ideas for two promotional reels and an interactive carousel game, then scripted, edited and animated the reels. The team selected the reels for paid advertising campaigns. The event sold out.
At Sound Summit, I shot footage and filmed interviews for a post-event highlight reel, which I edited to capture the people and energy of the day. I also wrote The Value of Experimentation: Inside Sound Summit Australia and created a post-event editorial carousel, giving the event’s ideas a life beyond the room.
BEFORE THE EVENT:
BEFORE THE EVENT:
AFTER THE EVENT:
AFTER THE EVENT:
ROLE:
Artist liaison, creative space design and performance.
My work with Woodburnia grew across three editions. I supported artist liaison in 2023 and 2024, including working with seven visiting Scandinavian artists, and performed at the festival in 2024 and 2025.
In 2025, I designed and built the "After Party Simulator," a place for people to rest, play and spend time together away from the main program. Working within a $400 budget, I planned the space, made a rough Photoshop mock-up, sourced its contents second-hand and assembled it on site. Games, instruments, books, lamps and drawing materials turned a simple chill-out area into a distinctive part of the festival.
ROLE:
Event concept, marketing, artwork, lineup, logistics, performance and video.
I created and promoted Hypnotherapy as a club event with the playful feel of an old-school DIY rave. The campaign included an infoline that revealed lineup details by phone, ASCII-inspired artist artwork and physical flyers distributed at other events.
For early-bird ticket holders, I produced and posted a sampler CD featuring the artists. Each copy cost less than $1 to make and send, and the early-bird allocation sold out in under ten minutes. The event itself also sold out. On the night, I performed, helped coordinate logistics and filmed part of the experience for a recorded set shared afterwards.
DIY Sampler CD mailed to early bird holders
Scan of distributed flyer
ROLE:
Main stage management, volunteer leadership and performance.
I first took part in Outsider as a performer in 2022, then returned as a volunteer across the following editions. In 2025, I became Main Stage Manager and Lead Volunteer.
I coordinated the stage schedule, communicated with artists and crew, managed transitions between performances and led volunteers on site. The role brought together the practical and interpersonal sides of live events: keeping the program moving while responding to what artists, crews and audiences needed in the moment.
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